[Trending in the Apparel Industry] “Body2Fit” Adopted by Major Japanese Apparel Companies and Adastria
Intuitive UI compatible with both in-store and e-commerce applications leads to increased adoption!
Enhancing the shopping experience with AI-powered size recommendations and fit analysis
Bodygram Inc. (Headquarters: Delaware, USA, CEO: Mark Van Winkle, official site: http://bodygram.com/ja, hereinafter “Bodygram”), which provides AI-powered body measurement solutions under the “Bodygram” brand, is pleased to share the latest updates on its AI-driven body measurement and apparel size recommendation service “Body2Fit,” launched in 2023.
In the first half of 2024, the number of companies adopting “Body2Fit” has increased significantly. Among them are two of the top five fashion e-commerce companies in Japan (based on 2023 sales rankings). Bodygram is steadily expanding its business as one of the leading pioneers in the size-tech industry.
Overview of “Body2Fit” and Technological Advancements
The core technology “Bodygram” captures up to 33 body parts in an instant using AI, generating a 3D avatar through accurate body scanning. It enables body composition estimation, posture analysis, and body shape tracking.
Since its inception, Bodygram’s technology has been used in department stores and online fashion retailers. However, at the time, the system lacked the capability to recommend product sizes. When purchasing apparel, AI would measure necessary parts like shoulder width, sleeve length, bust, and waist, and either store staff would assist the customer using this data in-store, or online shoppers would decide on a size themselves using the measurements.
At that stage, the function was limited to “measuring the body with AI.” The next step—determining the best-fitting size—relied on manual processes. As of 2024, “Body2Fit” now offers a seamless experience, from advanced AI body measurement to size recommendation. Customers can now easily understand the fit of different clothing parts through virtual analysis.
“Body2Fit” Sees Rapid Expansion in E-Commerce in 2024
A recent example of adoption is Adastria Co., Ltd., which operates the online store .st (Dot Esty). The company uses “Body2Fit” to enhance the customer experience in its apparel e-commerce business and provide a smoother purchasing journey.
In online apparel shopping, size and fit are critical concerns for customers. Ensuring that a size matches their expectations is key to conversions and repeat purchases. It also has a direct impact on the return rate—an important issue for sustainability in e-commerce apparel.
For business owners who want to enhance their content, customer service, and incorporate apparel tech into their operations, Bodygram supports digital transformation (DX) via easy B2B implementation without the need to develop AI technology in-house.
For inquiries about “Body2Fit”:
Bodygram Sales Contact: Sales@bodygram.com
About Bodygram
Bodygram is an advanced technology that estimates body sizes using AI-powered learning. As of June 2024, the company holds 14 patents in the U.S. and one in Japan. Users simply enter their age, height, weight, and gender, and take two photos (front and side) with a smartphone or camera-equipped device while fully clothed. Bodygram then automatically detects the body shape and estimates up to 33 measurements, such as waist circumference, shoulder width, and limb length.
Bodygram’s measurements strictly comply with the ISO 8559 standard. The technology has been applied across various B2B industries, including apparel for uniforms and department stores, as well as bedding, healthcare, and beauty. The company also plans to expand into fitness and wellness fields.
Company Overview
Company Name: Bodygram Inc.
Address: 850 New Burton Rd. STE 201, Dover, Delaware 19904
CEO: Mark Van Winkle
Founded: January 2019
Subsidiary Overview
Company Name: Bodygram Japan, Inc.
Address: 8F BizFlex Hamamatsucho, 2-12-12 Hamamatsucho, Minato-ku, Tokyo 105-0013
URL: http://bodygram.com/ja
Bodygram Japan is a wholly-owned subsidiary of Bodygram Inc., established in May 2019.
Retail
Unicharm
Unicharm adopted Bodygram's AI technology to enhance adult diaper sizing accuracy through smartphone-based measurements.
.png)
Uniform
Servo
A Japanese uniform manufacturer, Servo implemented Bodygram's AI technology in their "Servo Fit" service, streamlining uniform sizing and reducing costs
Health
Elfie
Elfie incorporated Bodygram's AI body measurement technology to offer users personalized health insights and recommendations based on their body data.
Fashion
Tential
A wellness-focused apparel brand, Tential utilized Bodygram's AI technology to offer personalized sleepwear sizing, improving customer comfort and fit.
Uniform
Bonmax
Utilized Bodygram to digitize uniform sizing for corporate clients, cutting down on manual fitting processes, reducing logistics costs, and improving employee convenience.
Uniform
Kanko
Kanko integrated Bodygram's AI technology into their uniform fitting service, “Sumareco (スマレコ)” enabling remote, contactless measurements for students.
Insurance
QOLead
QoLead incorporated Bodygram's AI technology into their "QOLism" app, enabling users to track body measurements and promote self-health management.
.png)
Uniform
Selery Co.
Selery uses our tech to optimize uniform sizing, supporting comfort and fit across 1.2M annual pieces.
Retail
Airweave Inc.
Airweave uses Bodygram's technology to personalize mattress firmness, tailoring sleep solutions to each customer’s body shape.
Insurance
Meiji Yasuda Life Insurance
Adopted Bodygram’s contactless measurement tech for policyholders health checkups, enhancing convenience while reducing travel, scheduling, and operational costs.
.png)
Uniform
Tonbow School Uniforms
Tombow adopted Bodygram's AI sizing in their 'Hakarunjar' service, enabling students to measure and order uniforms remotely via smartphone, enhancing convenience and reducing in-person fittings.
Health
Dioclinic
Integrated Bodygram’s AI body measurement into aesthetic clinics, enabling personalized, scalable weight-loss programs without the need for manual or in-person measurements.
Fashion
Adastria
Integrated Bodygram into their online shopping website to offer online shoppers accurate size recommendations using body data, helping reduce returns and improve customer satisfaction and fit confidence.
