Overview

In January 2023, Meiji Yasuda Life Insurance Company partnered with Bodygram to integrate AI-powered body measurement technology into its policyholder-exclusive wellness program, Minna no Kenkatsu Service (“Everyone’s Health Promotion Service”). Through this collaboration, policyholders now have access to a mobile-based tool that enables them to measure, monitor, and manage their body composition with nothing more than a smartphone.

This initiative supports Meiji Yasuda’s broader goal of extending healthy life expectancy and promoting preventative care in the era of 100-year lifespans. By empowering individuals to visualize and track their physical condition, the company is redefining how health engagement can be embedded into everyday insurance services.

Background: A Strategic Focus on Wellness

Since 2019, Meiji Yasuda Life Insurance has operated the Minna no Kenkatsu Project—a health initiative designed to support policyholders, employees, and local communities through products, services, and action. One of its key offerings is the Best Style Health Cashback program, which refunds up to one month’s premium for policyholders who show improvement in key health metrics: BMI, blood pressure, urine, and blood test results.

Recognizing that body weight and composition management are long-term efforts that require consistent tracking and feedback, Meiji Yasuda sought a tool that would enable users to monitor their body condition easily and frequently—without relying on clinic visits or specialized devices.

The Solution: AI-Powered Digital Body Scanning

To meet this need, Meiji Yasuda integrated Bodygram into the “MY Hoken App”, its customer-facing digital platform. Bodygram’s technology uses AI to estimate body dimensions and composition through just two smartphone photos—front and side—taken while fully clothed. Users also input basic information such as age, height, weight, and gender.

The app provides:

• Measurements of 12 body areas, including neck, shoulders, arms, bust, waist, hips, thighs, and calves.
• Body composition estimates, including body fat percentage and skeletal muscle mass.
• Posture analysis, helping users visualize imbalances and improve physical alignment.

No additional hardware is required, and the process takes just minutes. Users can perform scans regularly to track physical changes over time and stay motivated in their wellness journey.

Impact and Value

Empowering Policyholders with Personal Health Data

By enabling easy, at-home measurement, Bodygram helps users become more aware of their physical state. This promotes healthier daily habits and encourages proactive participation in the Best Style Health Cashback program.

Driving Participation in Health Initiatives

The Bodygram integration supports greater engagement with Meiji Yasuda’s wellness services, offering tangible incentives for regular use. It makes health monitoring both personal and rewarding.

Supporting Preventive Care with Scalable Technology

Because Bodygram requires only a smartphone, the solution is accessible to a wide range of demographics without the need for physical infrastructure. It’s particularly well-suited to Meiji Yasuda’s goal of supporting health improvement at scale, across its nationwide customer base.

Advancing Insurance as a Health Partner

By embedding healthtech directly into its app, Meiji Yasuda strengthens its identity not only as a financial services provider, but as a proactive health partner—delivering value beyond traditional policies.

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Why Bodygram?

Bodygram’s AI technology uses advanced computer vision and machine learning to estimate up to 24 body dimensions, including key indicators of visceral fat and muscle distribution. Originally adopted across industries such as apparel, uniforms, and bedding, Bodygram’s pivot into the health and insurance space reflects a growing demand for tools that bridge lifestyle, health monitoring, and digital transformation.

For Meiji Yasuda, Bodygram met critical requirements:

• High accuracy without physical contact
• Mobile-first, user-friendly UX
• Scalable deployment via existing digital platforms
• No need for medical equipment or face-to-face service

Conclusion

The partnership between Meiji Yasuda Life Insurance and Bodygram demonstrates how life insurers can go beyond protection to actively promote well-being. By delivering a digital health tool that supports lifestyle improvement and ties directly into insurance incentives, Meiji Yasuda is driving engagement, loyalty, and long-term health outcomes for its policyholders.

As expectations for personalized, tech-enabled wellness solutions continue to grow, Bodygram’s integration into the Minna no Kenkatsu Service sets a strong example of how AI can enhance the future of health-oriented insurance.

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