Overview

BONMAX Co., Ltd., a comprehensive uniform manufacturer in Japan, serves approximately 5,000 companies nationwide with uniforms for offices, care work, service industries, and more. In October 2021, BONMAX launched the “Rakuraku Size” (Easy Size) service, powered by Bodygram’s AI body measurement technology, marking a significant step in the digital transformation (DX) of uniform manufacturing. This initiative enables fully contactless, online sizing using only a smartphone or tablet.

Business Challenges

Uniform sizing for large companies traditionally involves face-to-face measurement sessions, manual data aggregation, and physical sample distribution, which are:

• Time-consuming and labor-intensive
• Prone to human error
• Costly in terms of manpower, travel, and logistics
• Logistically challenging in remote or large-scale deployments
• Difficult to maintain during health crises such as COVID-19

BONMAX recognized the need to modernize this process and reduce the burdens on both end-users and sales agents.

Solution: “Rakuraku Size” with Bodygram’s AI

The introduction of Rakuraku Size represents a shift toward contactless, digital transformation in the uniform supply chain. By leveraging Bodygram’s AI technology, users can measure themselves using only a smartphone or tablet. After inputting basic information such as age, height, weight, and gender, and uploading two clothed photos (front and side), the AI estimates 24 key body measurements. These results are then automatically processed by BONMAX's proprietary algorithm to recommend the most suitable uniform size for each individual.

This solution not only simplifies the sizing experience for end users and sales agents, but also allows BONMAX to reduce costs associated with in-person visits, labor, and sample shipping. Additionally, it enables safe and efficient remote fitting during pandemic conditions and contributes to a more sustainable approach by minimizing waste related to sample garments and transportation.

"Rakuraku Size" supports both BONMAX's catalog items and custom uniform orders, including:

• Officewear: BONOFFICE, BONCIERGE
• Servicewear: FACEMIX, F, Lee WORKWEAR
• Carewear: Natural Smile
• Original Uniforms: Customized solutions for clients

Key Results and Benefits

The implementation of Bodygram’s AI-powered sizing solution brought significant operational improvements to BONMAX's uniform supply process. By eliminating the need for manual measurements and paper-based data entry, the entire sizing workflow became more streamlined and centralized, reducing the administrative burden for both BONMAX and its clients.

Accuracy in sizing was also greatly enhanced. While uniforms are typically standardized in design, they still need to fit a wide variety of body shapes comfortably to support productivity and ease of movement. The AI-based approach enabled BONMAX to offer precise, individualized size recommendations—ensuring a better fit across the board.

From a cost perspective, the new system led to notable savings. It minimized the need for personnel to travel onsite for fittings and reduced logistical expenses related to sending out sample garments. This was particularly valuable for organizations with distributed teams or multiple locations.

Importantly, the shift to contactless measurement also provided a hygienic and scalable solution during the COVID-19 pandemic, enabling uniform rollout to continue safely without in-person interaction.

Conclusion

The BONMAX x Bodygram collaboration marks a pivotal move toward digitizing uniform manufacturing, offering a smarter, safer, and more sustainable sizing solution. By merging traditional apparel expertise with advanced AI technology, BONMAX now provides a modern service model aligned with current digital and environmental demands—empowering both users and businesses in the process.

‍